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Communicative model of «business reading»
M. A. Shabanova
Bibliosfera. — 2013. — N 1. — C. 57-60
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The communicative model of «business reading» is presented. Reader’s communication is considered as pro¬cess of transferring and perception of knowledge on the basis of the U. Shramm and C. Osgud’s circular model of communication. Elements of the communicative model (the communicator 1 – coding process – message – channel – the communicator 2 – a decoding process – feed-back) and their specificity in scientific sphere are considered in detail.